Red Market

Quick Wins

In ten different tv-commercials during ten days, ten different shopping lists flashed by. Consumers were invited to take the online challenge, offering them a discount percentage relative to the number of products they recognized.

Players that recognized the series of products flawlessly and fast, contended to win a year of free shopping. 

The commercial ran on RTL-TVI and in pre-rolls on YouTube and the online game was additionally announced through public transport advertising.