Together for a greener city

An online city survey showed that the desire to go greener is high on the wish list of the inhabitants of Roeselare. So, we developed a campaign to unite and activate them in their green ambitions. With the concept 'Iedereen #VANRSL draagt zijn blaadje bij’, we opted for a campaign where residents themselves tell each other what they are doing for a greener city and inspire them each other. We created posters, banners, advertisements, social media posts bringing quotes about a green initiative by an inhabitant. This approach fits perfectly within our umbrella sustainability concept “’t Is schoon wat we samen doen voor onze toekomst”.

A few weeks before the campaign launch, we sent a reporter out into the street to capture the first batch of green initiatives, as we wanted real quotes from the beginning. In addition, we also included various green city initiatives in our communication, such as the week of the forest, the garden rangers, the tile gardens, tree planting campaigns, etc., to inspire and activate all citizens, also those who do not have their own garden.

The campaign, which was visually recognisable by the green leaves, was ubiquitous in the streets and online channels of Roeselare. Via the portal site www.klimaatswitch.be all residents could create a window poster quoting their green initiative. These initiatives gained even more visibility through photos and messages on social media and inspired even more residents.

By organising the press briefing in a green school, we directly involved the young generation - because, in the end, they are the people we do it all for. We produced a special school poster to write their green initiative/ideas. This poster is now available to all schools of Roeselare as educational material.